More golfers than ever are booking to stay and play at QHotels' 10 UK golf resorts - that's according to data supplied by an industry monitor.
The figures, from UK-based HotStats, the only provider of a monthly hotel profit-and-loss benchmark service, show an impressive upturn in business, of more than seven per cent year on year, for the brand which has 10 golf resorts in England and Scotland and, consequently, is the UK's largest golf resort operator.
And QHotels is also bucking the trend, according to the HotStats figures, as the data shows a downturn in golf business at other resort operators.
QHotels' management feels the statistics provide further evidence that recent investment in facilities and staff at the resorts is continuing to boost customer confidence in the brand as it is outperforms its industry rivals.
Alan Foley, QHotels' group golf sales and marketing manager, said: "QHotels is continuing to reap the benefits of investing in its product and its people. This success shows that golfers - and non-golfers alike - have great confidence in the QHotels brand and are visiting our resorts in even greater numbers than before.
"We're encouraged by the growth in our figures, but certainly not content, so we will continue to do everything we can to make QHotels the first name people think of when looking to book a four-star golf break."
The multi-award-winning, four-star QHotels group offers championship-standard courses in unique resort locations including Slaley Hall - voted ‘Best Golf Hotel/Resort in the North of England' for the third successive year in the 2017 Today's Golfer Travel Awards and host of 18 European Tour and European Seniors Tour events - Belton Woods, Oulton Hall, Mottram Hall, and Forest Pines Hotel and Golf Resort.
ENDS
About QHotels
QHotels (www.QHotels.co.uk) was founded in 2003 by managing director, Michael Purtill; finance director, Ian Goulding and investment company, Alchemy Partners.
The QHotels portfolio started with two hotels in 2003 and has now grown to 26 hotels, including 10 golf resorts.
QHotels launched its national charitable partnership with the NSPCC in 2016, bringing guests and employees together to raise £300,000 for the charity over three years.
A record 18 hotels in the group were awarded a TripAdvisor Certificate of Excellence in 2017.
In 2017 the QHotels group won ‘Best Recruitment Initiative' and ‘Education & Industry Partnership' in the Springboard UK Awards, along with a HR Distinction Award for Developing Future Talent.
QHotels was awarded Best Venue Group Meeting Product in the 2017 M&IT awards, with winners voted for by event industry professionals.
QHotels was named No1 Large Group for the sixth consecutive year in BDRC's 2016 VenueVerdict Awards, as the brand that conference and events bookers are most likely to recommend. Eleven of the group's hotels received VenueVerdict Gold Standard Accreditations in the second quarter of 2017.
Inspired by event professionals, QHotels has launched an innovative new conference menu in 2017, bringing street food to conferences and events in the UK for the first time.
QHotels received 28 Green Tourism Business Scheme accreditations in 2016, with all hotels in the group recognised for their outstanding sustainability credentials.
QHotels' golf collection offers a choice of resorts and an impressive 17 golf and academy courses in unique resort locations.
The venues are:
Aldwark Manor Golf & Spa Hotel - York
Belton Woods - Grantham, Lincolnshire
Dunston Hall - Norwich
Forest Pines Hotel & Golf Resort - Yorkshire and Humberside
Hellidon Lakes Golf and Spa Hotel - Hellidon, Northamptonshire
Mottram Hall - Macclesfield, Cheshire
Oulton Hall - Leeds
Slaley Hall - Hexham, Northumberland
Telford Hotel & Golf Resort - Telford, Shropshire
The Westerwood Hotel & Golf Resort - Near Glasgow