New digital offering highlights diverse array of golf holidays available in England
Golf Tourism England (GTE), the membership body representing the golf tourism industry in England, has unveiled its new website showcasing the outstanding quality of golf England has to offer across several regions of the country.
GTE’s new website features detailed functionality highlighting the quality on offer for the international golfer, allowing the user to tailor their perfect holiday. Filters include searching by airports, seaports, architects, regions and types, guaranteeing a user-friendly experience and ensuring detailed information is provided for every region.
With the support of the Discover England Fund, administered by VisitEngland, GTE has been able to develop and launch its fully-comprehensive website, giving golfers the option of selecting and comparing courses, local hotels and attractions while providing links to bookable packages offered by operators.
England’s Golf Coast offers an excellent example of the type of package offered on the site. A trip to the region on the Southport Golf Tour will see you play courses including Formby, Hillside and West Lancs, and of course, this year’s Open Championship venue, Royal Birkdale. With the addition of other timeless links courses and off-course attractions, England’s Golf Coast embodies all that GTE is about.
Andrew Cooke, CEO of Golf Tourism England said: “We are delighted with the new digital offering we are now able to provide, showcasing the magnificent courses we have here in England. The launch allows us to show off a quickly evolving platform which we believe will meet and surpass the expectations of the international golfer looking for their next holiday.
“With an extraordinary number of golf courses and attractions across the country, we are keen to continue to grow our partnerships and provide visitors with even more choice. With strong imagery, helpful links and engaging content, we are confident that this platform demonstrates England’s growing on and off-course offering in a really effective way, ensuring we are able to continue to promote England as a very attractive proposition for the overseas golfer.”
Andrew Stokes, Director of VisitEngland said: “This project was designed to inspire more golfers to visit as they view the diversity of the tourism experience on offer in England driving in-bound tourism and its economic benefits across the regions of England.”
Go to GolfTourismEngland.com for more information or click here to view a video showcasing England's golf offering.
For further information contact Jed Moore: JMoore@GolfTourismEngland.com or visit www.GolfTourismEngland.com
ENDS
About Golf Tourism England
Golf Tourism England is the membership body that represents the golf tourism industry in England, committed to the delivery of a first class golf travel experience across England.
It was set-up in 2014 to promote England as a major golfing destination, and is responsible for the strategy and implementation of marketing activities that benefit its members.
About the Discover England Fund
In November 2015, the Government announced a £40 million Discover England Fund; an unprecedented opportunity for English tourism. The fund aims to deliver world-class bookable tourism products joined up across geographies and/or themes; including integrated transport and technological solutions to provide an end-to-end customer experience.
The three-year funding will support: a number of projects and pilots in year one (2016/17) to test and develop product development approaches and; a small number of large-scale collaborative and innovative bids that deliver world class product ‘itineraries’ in years two and three (2017-19)
The fund will support the growth of one of England’s most successful export industries, inbound tourism. Tourism is an industry that delivers jobs and economic growth across the English regions - generating £106 billion a year and employing over 2 million people, with a strong domestic market. England has seen record tourism spend in the past year from both domestic and international visitors. The number of domestic overnight trips taken in England grew by 11% in 2015 while inbound visits have shown strong regional growth in the first nine months of 2015 – plus 23% to North East, plus 12% to the North West and plus 6% to the South West for example.
About VisitBritain/VisitEngland
As the national tourism agency – a non-departmental public body funded by the Department for Culture, Media & Sport (DCMS), VisitBritain/VisitEngland plays a unique role in building England’s tourism product, raising Britain’s profile worldwide, increasing the volume and value of tourism exports and developing England and Britain’s visitor economy.
Working with a wide range of partners in both the UK and overseas, our mission is to grow the volume and value of inbound tourism across the nations and regions of Britain and to develop world-class English tourism product to support our growth aspirations.
For further information and to access the latest in-depth market intelligence and statistics visit www.visitbritain.org / www.visitbritain.com & www.visitengland.com for consumer information.