Bangkok, 9 January 2023 -- Bangkok-based sports and lifestyle apparel brand Fenix XCell has announced a multi-year partnership with leading Canadian buying group, BPG Buying Group.

Founded in 1980, BPG is an extensive network of experienced golf professionals, boasting over 175 members across Canada.

BPG offer their membership a wide range of services, including management of their day-to-day activities through an electronic centralized billing service, and rebates on all purchases made with BPG authorized vendors. They also host golf tournaments, seminars, and the annual BPG Golf Show.

Martin Boucher, general manager of BPG, said of the partnership: “BPG is excited to be working with Fenix. The product, quality, service and flexibility is perfect for our Canadian clientele.”

“This program has been extremely well received by the top Canadian Golf facilities and we are certain that it will transition to corporate sales as well. We are looking forward to 2023 and to growing our product offering for 2024 and beyond."

Fenix XCell is a popular golf apparel brand across Thailand and southeast Asia, with a growing presence on the international scene, with distribution now across over 20 countries and 5 continents.

Michael Moir, managing director of Fenix XCell, is bullish on the potential for growth in Canada following the affiliation with BPG. "We are very excited to be working with BPG Co-op in Canada and see a great future with so much growth potential. From our first call, I knew we had a product line that fit perfectly with what Martin and his team were looking for and I was determined to make it work.”

“The trip to Canada went as well as I could have hoped, and it was so motivating to get such great feedback from the BPG members. I am confident 2023 will be our breakout year in North America, with much more to come after that."

Fenix XCell’s new 2023 Collection is now available in store and online.

Fenix XCell: www.fenixxcell.com
BPG: www.boutiquesprogolf.com

About Fenix XCell
Established in 2008, Bangkok-based Fenix XCell has carved out a strong market niche in Thailand and neighbouring Southeast Asian countries. It has evolved to service key global markets, with its Fenix Custom and Private Estate business arms driving worldwide growth.

As an international brand, Fenix XCell presides over a growing global network of office locations, authorized partners and distributors.