Sotogrande, Spain – 26 March 2025 – Sotogrande, Europe’s leading luxury lifestyle and sporting destination, has launched its latest video campaign, ‘The Art of Living’, offering an immersive glimpse into the world-class lifestyle available to residents. The campaign highlights the diverse elements that make Sotogrande one of the world’s most desirable places to live, reinforcing its status as an elite residential community.
The campaign’s centrepiece is a captivating film following James, a resident who embodies the sophistication and joy of life in Sotogrande. From exhilarating polo matches and championship golf to spa treatments, school drop-offs and serene moments with family, James’ journey showcases the perfect balance between leisure, sport, and community. Alongside his wife Mary and daughter Helen, the film captures the warmth and spontaneity of everyday moments against Sotogrande’s stunning Mediterranean backdrop.
“Control, after all, is the art of letting go,” – a sentiment woven throughout the film – encapsulates the essence of embracing life’s finest pleasures in Sotogrande. Beyond its luxury amenities, the community offers a lifestyle defined by tranquillity, wellness, and world-class sporting facilities.
Rita Jordão, Director of Marketing for Sotogrande SA, said: “Sotogrande has long been a place where people come not just to live, but to truly embrace a way of life that is both refined and effortless. With ‘The Art of Living’ campaign, we wanted to capture the essence of what makes our community so special – from the world-class golf and polo to the intimate family moments that define everyday life here. This film is an invitation for discerning homeowners to discover a place where nature, sport, and luxury coexist in perfect harmony.”
Sotogrande’s 11310 postcode is one of the most sought-after in the world, alongside Monaco, The Hamptons, and Saint-Tropez. Spanning 20 square kilometres along the Andalucian coastline, Sotogrande offers a unique blend of nature, privacy, and an active lifestyle. Residents enjoy access to Spain’s finest golf courses, including Real Club Valderrama and La Reserva Club, elite polo field and competitions, a vibrant marina, and an array of luxury dining and wellness experiences.
In 2024, Sotogrande was voted the World’s Best Residential Golf Destination by Golf World, further cementing its reputation as a premier location for discerning homeowners and investors. With its seamless integration of world-class facilities and natural beauty, Sotogrande continues to define the ultimate in sophisticated living.
To learn more about ‘The Art of Living’ campaign and explore more about life in Sotogrande, visit the official campaign page: sotogrande.com/art-of-living/
To watch the full video on YouTube, please visit: www.youtube.com/watch?v=WTnGkecqSqM&t=1s
ENDS
About the Film
The Art of Living is a promotional film created for Sotogrande, featuring Diogo Morgado in the lead role of James.
Cast
James – Diogo Morgado
Mary – Melissa Kate
Helen – Fausta Smith
Directed by
Pedro Matos, João Viegas
Production Company
New Light Pictures
Special Thanks
Ergovisão
About Sotogrande SA
Sotogrande SA, founded in 1962, is the promoter and developer of the “Sotogrande®️, Andalucía” brand.
Located in the province of Cádiz around the Guadiaro River, it occupies an area that covers 20 km2 from the Mediterranean Sea to the foothills of the Sierra Almenara.
This residential and leisure destination has a community of 2,500 permanent international homes and approximately 8,000 in high season. It houses more than 300 companies and one of the best international schools in Spain, Sotogrande International School.
It is also one of the main sports destinations in Europe where you can practice water sports, tennis, polo and of course golf, as it has four championship golf courses.
Easily accessible from major European cities (Gibraltar and Malaga airports) and 30 minutes west of Marbella, it was founded in 1962 by businessman and philanthropist Colonel Joseph McMicking. sotogrande.com/the-developer/
The destination has come a long way since the new owners took the reins in 2014. The first step they took as part of the investment project was the repair of the roads, the improvement of the infrastructure and gardens of the complex. The emblematic marina of Sotogrande® came alive with a new program of activities and the opening of new restaurants, cafes and boutiques.
La Reserva Club is the next chapter in the history of the famous Sotogrande®, a residential sotogrande.com/gated-communities/ and leisure club www.lareservaclubsotogrande.com/ that occupies an area of 600 hectares composed of an 18-hole golf course, one of the best in Spain, two restaurants, tennis courts and padel tennis, a beach club that has a sandy beach, semi-Olympic pool for adults only and lagoon for water sports such as paddle surfing, kayaking or jet boarding, as well as a wellness area and kids club. www.lareservaclubsotogrande.com/es/el-club/
Nature and refinement play an important role, as well as its low density with a construction of only 25% of the land – residents benefit from vast green vistas and live surrounded by the natural environment. This private estate is a place where you can live and enjoy special moments with family and friends, offering them what truly matters: security, privacy, a family-friendly atmosphere, and first-class amenities thanks to the great lifestyle and numerous activities available year-round.
For more information, contact:
Leonardo Izzi
Head of Communications
GMS
leo@gmsgolf.co.uk
T: +44 (0) 1438 718 399
M: +351 96 840 3811