Leadingcourses.com, the leading golf review portal in Europe, has just launched its Italian website. Italy is an upcoming golf destination. Hosting the Ryder Cup 2022 will most likely have a positive impact on golf in Italy and Italy as a golf destination. Untill the end of August, Italian golfers can win one or more of the 73 green fees from 16 selected golf courses scattered throughout Italy!

Leadingcourses.com focuses on European golfers and helps them to play on the finest golf courses, based on - amongst other things - their location, golfing experience and type of golf course. Reviews written by actual golfers play an important role in the orientation and decision-making process of golfers when deciding where to play. Although a lot of Europeans have no problems with reading and writing in English, there are still a lot of people who prefer to read and write in their mother tongue. By adding new languages, Leadingcourses.com wants to play an active role in lowering barriers for golfers in and around Europe. Jeroen Korving, co-Founder and Managing Director of Leadingcourses.com expains: "Although young Italians speak English quite well, we strive to serve every golfer in Italy and to do so, we felt the need to make our website available in the mother tongue of every Italian golfer: it.leadingcourses.com. This is another important step in our mission to help every golfer in Europe figure out where to play golf next."

Leadingcourses expands into Italy
With the addition of the Italian website, more than 4.000.000 golfers - or 96% of all European golfers - can now visit Leadingcourses.com in their mother tongue. Jeroen Korving: "We are very proud that our website is now also available in Italian, our ninth language. Italy is an upcoming golf destination and hosting the Ryder Cup 2022 will most likely have a positive impact on golf in Italy and Italy as a golf destination. Leadingcourses.com - as a market leader - wants to be in the forefront when markets are opening up and has thus invested in an Italian website."

Golf clubs can manage all their information - like contact details, club details, course details and green fee prices - via the Partner Extranet of Leadingcourses.com. Italian golf clubs will now also be able to use the Italian version of this Partner Extranet, which will lower the barrier for a lot of Italian golf clubs to keep their information up-to-date.

Special campaign focused on Italian golfers
Leadingcourses.com has partnered with 16 golf clubs in Italy to promote the launch of its Italian website. Ruben van der Zaag, Marketing Manager at Leadingcourses.com: "We strongly believe in working together with Italian golf clubs. We have selected 16 golf courses throughout Italy so that every Italian golfer can win green fees in their own region. Every Italian golfer who writes a review in July and August 2017 will automatically have a chance at winning one or more of the 73 available green fees." The launch of the Italian website is being communicated via Google, Twitter, Instagram and Facebook and various golf portals in Italy.

A special campaign website has been created to explain how Italian golfers can participate and which green fees are available.