The Shire London partners with IMG Prestige

25 April 2022

IMG announced that The Shire London has joined the IMG Prestige global network of world-class clubs and resorts.

The Shire London is Seve Ballesteros' only designed golf course in the United Kingdom. Set within 220 acres of Hertfordshire countryside, The Shire London is a unique course layout consisting of three distinctive styles; links, parkland and American. Alongside the championship golf course and contemporary clubhouse facilities, The Shire London is also home to the first Seve Academy.

The Shire London has automatically upgraded to Prestige+, allowing the club to access a range of unique marketing services and opportunities which includes expert support in multiple areas such as PR campaigns, tour operator relationships, extensive media coverage through the IMG Prestige global channels and access to unique media partners.

Russell Hannah, Vice President, IMG Golf Course Services, commented: “We are delighted to welcome The Shire London to our network. The club is already recognised as one of the finest courses around London and we’re confident that any IMG Prestige member visiting will also thoroughly enjoy playing Seve Ballesteros' only designed golf course in United Kingdom”.

Ceri Menai-Davis, Director, The Shire London, commented: “We feel extremely honoured to be part of the IMG Prestige global network. This is a fantastic benefit to our members as they really enjoy playing at other quality golf clubs around the world, whether they’re travelling on business or leisure. The extra coverage and added marketing benefits we’ll receive through Prestige+ are a fantastic complement to our agreement and we’re really looking forward to work with IMG.”

IMG Golf Course Services is a global leader in the design, development, marketing and management of world class golf courses. For more than 30 years, the group has set the standard for excellence in golf course design and golf club management. IMG’s Golf Course Services team currently provides a diverse range of management and marketing services to more than 25 award winning clubs and resorts.


About IMG
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.

Media contacts:
Leonardo Izzi, IMG Golf Course Services, +351 968403811
Social Media:

Leonardo Izzi
Marketing Director, Golf Course Services
M: +351 96 840 3811


Cae Menai-Davis - Director
The Shire London