Dynamic points system also unlocks a wealth of golf-related, money-saving incentives
(Hertfordshire, UK, July 6, 2020) The Grove, Hertfordshire’s ultimate five-star retreat, has introduced a frequent player, dynamic points-based programme that unlocks significant savings across its golf operation, including green fees, tuition, retail and selected food outlets.
An evolution of its popular Green Book scheme, the Clarendon Collection programme is managed via its own online portal and app, where customers can use their points from one of two available packages - Hyde (800 points) or Villiers (1,500 points) – to pre-book golf on the Kyle Phillips-designed Championship course, at preferential rates.
The naming of Clarendon Collection, and its two packages, celebrates The Grove’s rich history as the family seat of the Earls of Clarendon, a heritage that dates back to the 1600s.
Anna Darnell, Director of Golf and Leisure, said: "Clarendon Collection is a major step forwards from our previous Green Book programme which was, essentially, a summer-only initiative. Customers can now use our flexible points system all-year-round and have greater control of when they wish to play golf, and what savings they can make."
The dynamic nature of the portal means customers can choose when they redeem points, with a slightly higher value required to play during peak hours, while off-peak tee times require the use of less points.
Golfers purchasing a Hyde experience (detailed below) could, in theory, book up to 20 rounds of summer peak-time golf. If summer golf was played in the twilight booking period, for example, this would increase to 40 rounds. For the maximum playing time, 53 rounds would be possible if every point was used in the winter twilight period.
"Clarendon Collection is our way of offering an attractive, pre-purchase package to golfers that frequently play their golf with us. It is also the perfect platform from which customers can plan smaller group golf outings - that may be with clients, colleagues or friends - as up to eight rounds per day can be redeemed by each customer," added Anna.
In addition to receiving points for green fee purchases, Clarendon Collection account holders receive additional benefits, including a complimentary playing lesson from one of the PGA Golf Professional team, a Trackman game analysis session on the range, further discounts on future golf lessons, plus significant savings on food and retail.
The account holder will also be given the opportunity to hold their official golf handicap at The Grove, a service only available to Clarendon Collection customers.
Package details:
Hyde
- 800 points to spend
- 10% off all food and beverage purchased in The Stables and Halfway House
- 10% off services at The Grove, including tuition, retail and rental items
- 18-hole playing lesson with a member of the PGA Golf Professional team
- 55-minute TrackMan lesson with a member of the PGA Golf Professional team
- 5 driving range passes
- Ability to maintain your handicap at The Grove.
£3,200.00, including VAT
Villiers
- 1,500 points to spend
- 15% off all food and beverage purchased in The Stables and Halfway House
- 15% off services at The Grove, including tuition, retail and rental items
- 18-hole playing lesson with a member of the PGA Golf Professional team
- 120-minute TrackMan lesson with a member of the PGA Golf Professional team
- 5 driving range passes
- Preferential group golf rate (minimum of 12 golfers required)
- Ability to maintain your handicap at The Grove.
£6,000.00, including VAT
The Grove, open to all and with no handicap or playing restrictions, is one of the UK’s finest golf estates, being the only venue in the British Isles to have staged a World Golf Championship event in 2006 (won by Tiger Woods). It subsequently went on to host its first European Tour event - The British Masters, in association with Sky Sports - 10 years later, won by Swede Alex Noren.
Situated in 300 acres of historic Hertfordshire countryside, The Grove offers luxury accommodation in 26 historic Mansion rooms and suites, as well as 189 rooms within the contemporary West Wing, together with an award-winning spa, Sequoia, where guests can indulge in a variety of treatments.
For further information about Clarendon Collection, email: tee.time@thegrove.co.uk or call: 01923 294266. Alternatively, visit: www.thegrove.co.uk
ENDS
Picture captions:
Image 1: The Grove in Hertfordshire, one of the UK’s finest golf estates.
Image 2: Clarendon Collection customers have the freedom to manage their golf bookings on their handheld device, via a bespoke app.
Press release issued by Landmark Golf Marketing & Communications, on behalf of The Grove.
MEDIA ENQUIRIES
John McKenzie
Landmark Golf Marketing & Communications
Tel: +44 (0) 1780 752790
E-mail: john@landmark-media.com
About The Grove
The Grove is situated in 300 acres of historic Hertfordshire countryside. It remains the only UK venue to have hosted a World Golf Championship event, won by Tiger Woods in 2006, and features a Kyle Phillips-designed 18-hole course, luxury five-star hotel and spa.
Open-to-all, The Grove’s parkland golf course is famed for its all-year-round pristine playing conditions, and consistently features in many influential Top 100 rankings, including those produced by Golf Monthly and Golf World Magazines and the Top100golfcourses.co.uk website.