CRM and powerful email marketing tools will leverage clean guest database to drive bookings

PGA Tour Experiences will use Inntopia’s Marketing Cloud CRM platform to power its automated marketing and drive return visitation.

PGA Tour Experiences is a tour operator that sells golf vacations to some of the nation’s best courses. They also act as a sales and marketing consultancy, helping golf resorts better run their own sales and marketing efforts.

PGA Tour Experiences already uses Inntopia’s Commerce platform to power the booking engine on its own website, on its clients’ websites, and as the Central Reservations System in its call center.

The addition of Marketing Cloud to their toolset will give PGA Tour Experience and its clients the ability to pull guest data from source operational systems, sanitize and household that data, and maintain a central guest database that can be used to power very targeted, very efficient email marketing through the IBM Watson email platform.

“We’re very excited to put this next piece of the puzzle in place,” said said Danny Falero, VP Marketing and Strategic Partnerships at PGA TOUR Experiences. “Inntopia Marketing Cloud is going to allow us to leverage existing guest data into more bookings and even better golf experiences for our customers.”

“PGA Tour Experiences is a great example of how Inntopia can be the backbone of a successful travel business,” said Inntopia CEO Trevor Crist. “They’re one of the leaders that’s taking the golf industry to the next level, and we’re excited to be a part of that.”

ENDS

About Inntopia
Inntopia connects the software systems that manage lodging, skiing, golf, and other functions into one-stop shopping, automated marketing, and powerful business intelligence. Built to solve the complex challenges of destination resorts, Inntopia’s software and expert consulting have become the gold standard for destination hotels and resorts, DMOs, resellers, and other players in the travel industry. Headquartered in Stowe, Vermont, Inntopia sells three core products — Commerce (one shopping cart to sell lodging, activities, and transportation at the same time), Marketing Cloud (the CRM for travel), and Business Intelligence (powerful, predictive benchmarks for destinations and properties).

About PGA Tour Experiences
Golf Experiences LLC, is a leading provider of marketing, call center and consulting services for premium golf destinations and leading golf brands including MasterCard Golf, PGA TOUR Experiences, World Golf Village, and The World Golf Hall of Fame. With over 1.3 million opt-in golfers in its network, Golf Experiences combines uncompromising standards in service and experiential packaging for its partners and the golfing consumer.