ZEST.GOLF and Golf Y Vino La Rioja Partner to Launch New Golf Passport

28 November 2023

ZEST.GOLF is excited to announce the launch of its third online digital golf passport in partnership with the renowned La Rioja region. Famous for its world-class wines and cuisine, destination golf in La Rioja is now bookable in one online passport with choices including all four area golf courses: Logroño GC, Sojuela, Rioja Alta and Izki Golf.

“We are extremely excited to partner with another destination to drive regional tourism and golf via our Passport,” said Oliver Dury, Executive Director of ZEST. “Visitors can now book round bundles of 2, 3 and 4 courses easily in real time when building their La Rioja getaways.”

La Rioja was voted ‘Undiscovered Golf Destination’ by IAGTO members and has established itself as a worthy alternative for golfers looking for gastronomy, wine, culture and excellent nightlife.

“We want to show the world that our region is a great alternative to consider for your next golfing trip and enjoy everything that comes with La Rioja,” commented David Bedia, Director of Logroño Golf and board member of the Association. “We know we are a niche destination, and we have serious credentials when it comes to gastronomy, wine and also golf. The Spanish Professionals Championship is a regular recurring event at Logroño GC and attended by JM Olazabal and MA Jimenez. Izki was designed by the great Seve Ballesteros and is undoubtedly one of his best. Sojuela and Rioja Alta all provide a different experience making our region diverse.”

ZEST’s golf passport is available for multi-course packaging and is designed to help regions easily promote their golf offerings online.

Jo Maes, ZEST Commercial Director, added, “ Our passport is really gaining traction with regional tourism boards, first with Visit Cascais and then Barcelona Golf Destination, and now we’ve added the premier region of La Rioja. We’re excited to play a part in growing tourism and bringing more value to these regions.”

The ZEST passport provides golfers and distribution channels the ability to create and book different combinations of golf courses in one transaction. Supported by the ZEST Payment Solution powered by Stripe Connect, this proprietary technology automatically reserves tee times and collects and distributes payments between golf courses, without monies being touched by ZEST, for reliable and frictionless efficiency for consumers and businesses.

For more information about ZEST.GOLF and its innovative B2B and B2B2C tee time booking solutions, visit www.zest.golf

About ZEST.GOLF Technologies
ZEST.GOLF Technologies is the developer of the first independent B2B global distribution system (GDS) for golf, the ZEST.GOLF Channel Manager. Through its web-based user portal, or directly via its proprietary API, the ZEST.GOLF Channel Manager consolidates golf facilities and their reservation software providers into one independent marketplace where B2B outlets can search, book and pay for tee times online and in real time according to their set conditions, anywhere ZEST is connected in the world.  ZEST is also the developer of the ZEST.GOLF Payment Solution, powered by Stripe, a proprietary ZEST technology where Stripe automatically collects and distributes booking payments according to customisable schedules established by each golf facility, without monies being touched by ZEST. The ZEST.GOLF Payment Solution ensures on-time payment, transparency and peace of mind for all parties involved in the booking process.

Learn more at www.zest.golf


Jo Maes - Chief Commercial Officer
Tel: +44 (0) 7483 875287
Email: jo.maes@zest.golf