Golfbreaks reignites relationship with GMS as tourism sector looks set to flourish in 2022

05 July 2021

Golfbreaks, the market leader in global golf travel, has appointed GMS as its marketing agency, effective immediately, as the golf tourism sector braces itself to bounce back with a bang in 2022.

Having previously worked together, Golfbreaks has selected GMS to assist with multi-channel content creation, marketing consultancy, and improving awareness of brand partnerships, as well as utilising the agency’s best-in-class consumer database.

While the pandemic has caused major disruption to the international tourism industry as a whole, Golfbreaks has seen its domestic business flourishing as golfers flock to venues across the UK to enjoy the raft of world-class venues on their doorstep.

Now, driven by an ambitious marketing team led by Marketing Director, Justine Beach, and James Somerside, Head of Commercial Marketing, Golfbreaks is preparing for a surge in global golf tourism as international golf travel looks set for a strong revival in 2022 and beyond; buoyed by a growth in participation globally.

“The past 18 months has undboutedly been a challenging time for global travel but, thankfully, at Golfbreaks we have seen unprecedented demand for UK-based golf trips which reflects the ever-growing popularity of the sport as a whole since the start of the pandemic,” commented Beach.

“We are preparing for what should be our best ever year in 2022 following the resumption of international golf tourism which is why we have teamed up with GMS to help drive forward our ambitious marketing plans. We know the team well and they have a wealth of experience that will help us to take the business forward.”

“Golfbreaks are widely recognised as the leading force in global golf tourism and we are looking forward to helping them to achieve their ambitious goals as the sector bounces back from the difficulties of the past 18 months,” commented Sam Elder, Director of GMS.

“The dynamic new marketing team have some big plans in the pipeline and we are excited to help them bring these to fruition as the golf industry continues to flourish despite the challenges that have been faced.”

Golfbreaks joins the current GMS client roster which includes, Bernhard & Company, BGL Golf, Chart Hills, Close House, Darren Clarke CBD, ECCO GOLF, Essendon Country Club, Foremost Golf, Golf Genius Software, Golf Pride Grips, La Finca Resort, La Reserva Club, Nippon Shaft, Shot Scope Technologies, Toptracer, PING, PING Apparel, Prince’s Golf Club, Royal Lytham & St Anne’s, Sotogrande SA, and Visit Kent among others.


About Golfbreaks, one of the world’s largest and longest established golf travel companies, was formed in 1998 by Chief Executive, Andrew Stanley, and now organises golf breaks, holidays and tournament experiences for over 230,000 golfers annually at over 2,500 resorts and golf courses in the UK, Europe and Worldwide.

With 20 years’ experience and an expert team that is passionate about golf and travel, the company is known for delivering outstanding choice, value and service, with the reassurance and security of booking with a fully bonded travel company - In post-trip surveys 99% of customers indicated they would rebook with, as authenticated by Reevoo. are also the only golf travel company to reward customers for their loyalty with discounts on future bookings through the innovative Breakpoints customer rewards programme. The 100+ staff in the main company headquarters in Windsor, Berkshire, UK also support the local sales offices in Charleston, South Carolina, USA and Copenhagen, Denmark.

For more information, contact:
Sam Elder - Director, GMS
T: +44 (0) 1438 718 399
M: +44 (0) 7506 744 496


Steve Hemsworth - Managing Director
Tel: +44 (0) 845 678 2400
Fax: +44 (0) 845 678 2500