Laguna Golf Group’s Service Commitment

05 September 2023

Laguna Golf Group, operator of world-class golf courses in Thailand, Indonesia and Vietnam, has signed up as a client of 59club Asia.

Recognised as Asia’s first integrated golf resorts, which offer outstanding golf as well as high-end lifestyle amenities including spas, restaurants, bars, boutique shops, and sports activities, Laguna Golf Group is committed to maintaining a high level of service.

By utilising the services provided by 59club Asia, such as customer service analytics and training platforms, the resorts can ensure on-going improvements in providing service excellence to both members and guests, said Araya Singhsuwan, Operations Director, 59club Asia, and a speaker at last week’s Asian Golf Industry Federation Conference in Danang.

At the same time, the resorts are dedicated to achieving enhancements in all operational aspects to enrich customer experiences.

59club Asia provides tools for assessment, including Customer Service Analysis, Staff Training Programmes, Surveys for Members and Visitors and Mystery Shopper Audits. These tools can provide important information to hospitality management teams to help them improve customer service and sales practices.

Paul Wilson, AVP and Group Golf Director of Laguna Golf, said: “We’re excited to announce our collaboration with 59club Asia, renowned experts in people development with a proven track record of managing top-tier golf courses in Europe, Middle East, USA, Canada, Australia, New Zealand and Asia.

“This partnership focuses on elevating our golf courses and services alongside 59club Asia. Our selected participants include our prominent golf courses in Phuket, Indonesia and Vietnam – Laguna Golf Phuket, Laguna Golf Bintan and Laguna Lang Co. With 59club Asia, we’re dedicated to achieving our shared goals.”

Laguna Golf Phuket, Laguna Golf Bintan and Laguna Lang Co are Facility Members of the Asian Golf Industry Federation.

Araya said: “Laguna Golf Group stands out as a prime destination for golfers in Thailand, Indonesia and Vietnam.

“With a dedicated management team focusing on enhancing customer experiences, their collaboration with 59club Asia brings even more value. Through Mystery Shopper Audits and Member and Visitor Surveys, they’re gathering essential insights to further elevate their already high standards and provide an exceptional experience for all.”


Paul Wilson - Vice President - Deputy Managing Director