Finca Cortes expands its partnership with Performance54

23 October 2023

Finca Cortesín, the exceptional setting for one of the most prestigious events in women's sport in 2023, the Solheim Cup, has confirmed a new three-year partnership with Performance54, a leading strategic consulting, events and sports marketing firm.

The partnership will build on the existing relationship formed in February 2022, in which Performance54 supported Finca Cortesín's activation of the match between the European and U.S. teams as well as promoted their membership and real estate offerings.

Through the renewed agreement and long-term marketing program, Performance54 will help Finca Cortesin deliver legacy benefits as the venue for the Solheim Cup and further enhance its position as one of Europe's premier golf resorts.

"Having worked with Performance54 for the past year and a half, it was a natural progression to extend this partnership for another three years. The team's expertise has been instrumental in showcasing Finca Cortesín as a renowned top-tier golf destination and champion of sustainability. Together, we are committed to achieving our goals and creating great experiences for our guests," says Vicente Rubio, CEO of Finca Cortesín.

"Performance54 is honored to work with global leaders in the sport, such as Finca Cortesin. Their commitment to hosting the most sensational Solheim Cup has been nothing short of inspiring and we have enjoyed every minute of our journey together so far. Our work will ensure that Finca Cortesín continues to get the plaudits it deserves, not only from major markets in Europe but also around the world, as one of the most unique golf experiences," adds Ed Edwards, CEO of Performance54.

Performance54 helped increase visibility and awareness of the resort during the biggest week in its history through a comprehensive earned content and media strategy.

Renowned for its work with some of the leading brands, rights holders, governing bodies and major investors in sport, Performance54 will continue to provide a full suite of services including business strategy, operations, brand strategy and cross-platform marketing strategy to further elevate the global reputation of the Spanish luxury destination.

As one of the most sustainable golf courses in Europe, the resort is proud to be GEO Certified® and has implemented several environmentally friendly initiatives, including the use of 100% recycled water for irrigation throughout the property.


James Corbishley