SMARTSCORE Signs Landmark Agreement with HANN Reserve

23 May 2025

Clark, Philippines — May 20, 2025 — SMARTSCORE, a leading global provider of golf IT solutions, announced today that it has officially signed an agreement with HANN Reserve, a premium integrated golf resort in the Philippines, to implement a comprehensive golf course management system.

Under this agreement, SMARTSCORE will deliver a fully integrated system designed to enhance operational efficiency and elevate customer service across HANN Reserve’s luxury golf facilities. The solution will feature a range of advanced digital services, including a golf course ERP, operation control system, real-time scoring and printing services, as well as a round operation management solution.

The signing ceremony was held on May 20 and attended by Inwook YEOM, Head of Global Business at SMARTSCORE, and Daesik HAN, Chairman of HANN Group, formally cementing the strategic partnership between the two companies.

Located on a 450-hectare site in New Clark City, Clark, Philippines, HANN Reserve is a landmark $3 billion integrated resort development. Upon completion, it will feature 54 holes of world-class golf courses, PGA-affiliated player development facilities, internationally recognized hotel brands, a commercial district, casino, international school, and other premium amenities.

Through this collaboration, SMARTSCORE aims to redefine operational standards for luxury golf resorts by accelerating digital transformation in golf course management. The system will offer real-time operational monitoring capabilities and advanced customer data-driven marketing solutions.

Timothy J. NEIL, General Manager of HANN Reserve, commented, “This partnership with SMARTSCORE will allow us to create a seamless and elevated golfing experience driven by digital innovation. Their system will help us manage every detail of our operations from turf conditions to guest services while supporting targeted marketing efforts in key markets like Korea.”

Inwook YEOM, Head of Global Business at SMARTSCORE, added, “Our collaboration with HANN Reserve reaffirms the strength and value of SMARTSCORE’s IT solutions in the premium golf resort market. We look forward to further expanding our smart golf course projects and IT services across the Philippines and Southeast Asia.”

HANN Reserve is set to debut its Jack Nicklaus designed course in Q4 2025, followed by a course by Korean golf legend K.J. Choi in 2027, and a final course by Nick Faldo in 2028 positioning itself as one of Southeast Asia’s premier luxury golf destinations.

SMARTSCORE has emerged as a leading Cloud Solution provider in the golf industry currently supplying the cutting-edge technology to over 500 golf courses worldwide.

Each year, the platform delivers seamless digital experiences to more than 3 million golfers across seven countries, including Korea, Vietnam, Thailand, Philippines, Indonesia, Taiwan and Malaysia.

By digitalizing the entire operational workflow from score tracking to course management with marketing database, SMARTSCORE enhances both the operational efficiency of golf courses and the overall convenience for golfers.

SMARTSCORE continues to broaden its global reach, setting new standards in golf course operations and enhancing the golfer's experience.


Photos:
- UPPER -
Inwook YEOM (left), Head of Global Business at SMARTSCORE, and Daesik HAN (right), Chairman of HANN Group, mark the signing ceremony with a handshake.
- LOWER -
An aerial perspective rendering of 'HANN Reserve,' a massive integrated resort under development in Clark, Philippines”

Contact:

Yun J. CHOI - Global Business Team
SMARTSCORE Global
Email: yun.choi@smartscore.global