IAGTO teams up with Golf Genius

23 January 2024

Golf Tour Operators and golfers to benefit from Golf Genius’ new IAGTO service provider relationship

Golf Genius, the leading provider of cloud-based golf software solutions, has become the latest service provider for the International Association of Golf Tour Operators (IAGTO), in its mission to support tour operators with a digitally enhanced golf trip offering.

As a service provider, Golf Genius will empower IAGTO members to provide golfers with an enhanced golf trip experience through its flagship product - Tournament Management. The software company already works with numerous tour operators including Golfing Days and Sullivan Golf Travel.

“Tour Operators are a very important part of the golf ecosystem, helping to drive player participation and enjoyment of the game. We’re ideally placed to help develop their offered trip experiences in a more engaging and digitally enhanced way, making a real difference to the trip experience for their customers,” comments Craig Higgs, Managing Director at Golf Genius International.

Through recent integrations with travel app provider, Vamoos, Golf Genius has grown its reputation as a supplier of market-leading software to the golf travel industry. Through this collaboration and their respective IAGTO relationships, the two companies will be utilised to power the golf days at IAGTO’s IEC, NAC and AGTC conferences in 2024, in addition to other golf familiarisation trips.

Peter Walton, Chief Executive at IAGTO, added: “The addition of Golf Genius as a service provider is a fantastic opportunity for tour operators to incorporate a technology driven solution into their service and internal operations.

“By encouraging repeat business through an elevated golfing experience and the efficient management of golf trips, tour operators can benefit significantly from this relationship, and we encourage our members to take a close look at all of Golf Genius’ solutions.”

"As a luxury Tour Operator, Golf Genius provided us with a real time scoring solution on an easily downloadable app. It takes our events to the next level, removes dozens of hours of work, and allows us to concentrate on hosting our clients," comments Jim Stewart, Director at Connoisseur Golf.

To find out more about Golf Genius and how it can deliver greater efficiencies for your golf travel business, you can book a free product demonstration here or by contacting jake.rhodes@golfgenius.com.

About Golf Genius Software
Golf Genius provides innovative software solutions to over 10,000 private clubs, public courses, and resorts in over 60 countries. Golf Genius also serves national associations including the USGA, Golf Ireland, England Golf, the Legends Tour, the European Tour, and the PGAs of America, Australia, Belgium, Canada, Japan, and Portugal. Golf Genius has more than 200 employees, including 72 PGA professionals, with sales and support operations in the United States, Canada, the UK, Europe, and Australia. For more information, please visit golfgenius.com.


Phil Craghill - Director
Tel: +44 (0) 1438 718 399
Email: phil@gmsgolf.co.uk