Troon’s International division, the leader in providing golf and club-related leisure and hospitality services, has announced a strategic partnership with South Korean company SMARTSCORE, which will see Troon provide advisory services to five premier golf courses across Asia.
A collaboration, which underscores its continued expansion in the continent, the new partnership will see Troon International work with Artitaya Bangkok, Artitaya Chiang Mai and Artitaya Kanchanaburi in Thailand, Borneo Country Club in Malaysia and Kingsrock Country Club in South Korea. The services provided will include technical and advisory services to support the golf facilities globally, as Troon International will look to help clubs take on innovative solutions and best practices, ultimately to help provide visitors to the golf clubs the very best possible experience in line with Troon standards.
DJ Flanders, Executive Vice President of Troon International, said: "This partnership with SMARTSCORE is an exciting opportunity for Troon International to further expand our presence in Asia. By combining our advisory expertise with SMARTSCORE's innovative IT solutions at these brilliant golf clubs, we can offer unparalleled support, driving them to the next level of operational excellence and customer satisfaction."
Kingsrock Country Club is now the second golf club in South Korea that Troon International is engaged with, having recently announced a management agreement with Gold Hill Country Club, a brand-new golf course situated an hour from Seoul.
The three new clubs in Thailand will see Troon International add Thailand to its portfolio for the first time, whilst adding Borneo Country Club in Malaysia to its existing portfolio there, alongside the Ocean and Valley Course at the Els Club Desaru Coast.
The five golf clubs are owned by SMARTSCORE, a pioneering golf IT platform based in Seoul, South Korea, boasting over 500 golf courses and three million app users in the country. The company specialises in golf course operation solutions, score management systems, and big data analytics. With a strong presence in the Korean market, SMARTSCORE and Troon International’s partnership will be key to both companies continuing to grow their influence, both in Asia and further afield.
Sung-Hoon Jung, Chairman of SMARTSCORE Group, said: "We expect this to be a significant moment for SMARTSCORE Group to gain global competitiveness, and we hope to become leaders in the global golf market, including Asia, together with Troon."
About Troon
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company providing services at 900-plus locations in 45-plus states and 35-plus countries, including operational responsibility for 575-plus 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf, ICON Management and Eventive Sports. For additional news and information, visit www.Troon.com, TroonMagazine.com or connect with Troon on Facebook, Twitter, Instagram, Troon Chronicles, Press Room, and via The Turn Podcast.
About SMARTCORE
SMARTSCORE is a specialized golf platform that provides management services through the establishment of golf course IT solutions. For golfers, it enhances the enjoyment of golf through digital scorecards and various content. SMARTSCORE operates an integrated business that offers all golf-related services such as booking, overseas tours, shopping, and practice through a single app. It is expanding its IT solution deployment to golf courses in Asian countries like Thailand, Vietnam, Malaysia, Indonesia, and the Philippines. The SMARTSCORE group includes premium golf brands such as MAJESTY and ZESTAIM, as well as the Artitaya Group golf courses and the golf wear brand MCKAYSON. For more information, visit smartscore.global