The Aspiration Group Promotes Craig Boland to Head of Golf

09 April 2019

The Aspiration Group, based in Tamworth, Staffordshire, has promoted Craig Boland to Head of Golf.  Craig qualified as a PGA Golf Professional in 2009 and started his career at Ombersley Golf Club, before moving to Edgbaston Golf Club in 2010 where he was responsible for growing and developing the membership whilst building a great reputation as a golf coach.

In 2016 Craig joined The Aspiration Group and quickly settled in to the new role. He was instrumental in developing new accompanied golf coaching trips and organised, hosted and fully delivered major international golf events – the largest of which being for a 250-golfer event taking place over 4 days.

Along with The Aspiration Group Travel, which is both ABTA bonded and ATOL protected, The Aspiration Group is able to create personalised trips designed to meet specific requirements, combining travel, golf coaching, hospitality and branded merchandise as required.

Having professional accreditation for the travel elements of the business in the form of ABTA and ATOL and in the Golf areas of the business through the golf team being fellows or members of the Professional Golfers Association, The Aspiration Group was also awarded AIM accreditation which comes with membership: the only recognised accreditation scheme for the events and meetings industry.  It is a real assurance for customers that The Aspiration Group can handle so many elements of their business.

Chief Executive of The Aspiration Group, Amanda Macchi said, “We believe in investing in our employees. Every team member is paid above the minimum living wage and this year we have introduced private health care and every member of staff received an above inflationary pay raise.  We have a policy of developing and promoting staff from within and we were delighted to offer Craig the position of Head of Golf. We are sure that under Craig’s leadership the golf team will continue to grow from strength to strength.”

Craig said, “It’s a very exciting time for the golf team, with the evolution of golf and the changing requirements of our customers, we’re developing and updating our product offering. Not only have we invested in the very latest golf technology in TrackMan 4, we have developed a programme for online and self-service registration and we already offer live scoring and a personalised web-based site for each event. We’ve even created a portable golf simulator and putting competition that we can take to any event or dinner as well as the ability to run a silent auction using mobile devices.”


Note to the editor
The Aspiration Group specialises in providing bespoke Event, Travel, Hospitality, Sport and Merchandise solutions, taking each enquiry and offering elements of their service independently or as a multi facet solution.

Each project is treated with the upmost professionalism by the dedicated teams, with the one objective to provide the best possible service to meet and exceed customer expectation whether it be a 5-day event for 500, a tailor-made incentive trip rewarding outstanding performance or a personalised dream vacation, no task is too large or too small.
The Aspiration Group helps people deliver any size project on time, on budget and on line for achieving its objective.

The Aspiration Group provides services and solutions, saving time or money – and usually both - whilst helping you take your events to another dimension by providing support and perhaps offering elements that have not been offered previously:

Events: From venue finding right through to total event management and on site logistics for any event - conferences, conventions, meetings, incentives, dinners, weddings, fashion shows

Travel: Bespoke corporate and leisure travel solutions to suit specific requirements and budgets - The Aspiration Group Travel Company is ABTA bonded and ATOL protected

Hospitality: Hosted or independent hospitality at British & International major sporting events which can be combined with travel and accommodation if required 

Sport: Corporate golf events with TrackMan swing analysis, trick shot shows and specialised coaching provided by the team of PGA qualified golf professionals; VIP hosted days, trips and travel

Merchandise: Specialist & leading UK provider offering a one stop service for branded and crested merchandise & corporate gifts to complement any event - golf, meetings and incentives


Craig Boland
The Aspiration Group