Premier Golf launches new brand and website

15 September 2022

Golf travel experts, Premier Golf, has unveiled a sleek new brand and website, designed to elevate customer experience and align the brand with the premium service provided.

The Alpharetta, Georgia, based team was founded in 1989, and offers premium golf travel across the US and Internationally, with key destinations including Scotland and Ireland. Premier Golf is also closely associated with multiple major golf events, offering bespoke packages to The Masters, The Open, and the Solheim Cup.

Speaking about the new brand and website, Mike Eaton, Marketing Manager for Premier Golf, said;
“The new brand and website modernize Premier Golf’s presentation, ensuring every element of the business aligns with the quality of experiences we provide and our clients have come to expect. The new website has been built using cutting-edge technology to ensure maximized performance and user experience across desktop and mobile platforms. Our customers will be able to easily and simply view our latest destinations, events, and golf travel information.”

The new brand and website is the first step in a wider investment in the Premier Golf business by parent company Palatinate Group, which includes increased headcount and office space in Alpharetta and Scotland, as well as the implementation of a new CRM system and Reservations platform before the end of the year.

Andrew Smith, Chief Commercial Officer, commented;
“Having acquired the business just weeks before the pandemic began, we have been waiting over 2 years to finally begin implementing the changes we hope will ultimately make Premier Golf the leading Golf Travel business in the US”.

Ann Mabry, Managing Director of Premier Golf, added;
“The team and I are thrilled about the look and feel of the new brand and website. We are looking forward to launching this new and improved brand along with other resources that will help pivot us to the top of Golf Tourism.”

Visit the new website to explore the range of packages, keep up-to-date on the latest event news, and be inspired to find your next golfing destination.


Mike Eaton - Marketing Manager
Premier Golf, LLC
286 S Main Street, Suite 400, Alpharetta, GA 30009
Tel: +1 470 443 9500
Fax: +1 770 291 5157