29 October 2025 – Golf Genius, the leading provider of cloud-hosted golf software solutions, has launched a new 4-step framework guide designed to help golf club managers and decision makers make more confident, evidence-based technology decisions.
Developed in collaboration with golf survey and insights specialists, Players 1st, as well as the Golf Club Managers Association (GCMA), CMAE Scotland, CMAI, UK Golf Federation and Golf Club Secretary, the guide provides a practical roadmap for assessing, selecting and implementing software across all areas of club operations.
Drawing on findings from the 2025 Golf Club Software Technology Report, which revealed that two-thirds of clubs are considering changing software providers and more than half are seeking external guidance, the 32-page framework enables club leaders to approach change with structure and clarity.
The white paper outlines a four-step process - Investigation, Tender, Decision and Implementation - each supported by practical tools including a Software Audit Tool, Total Cost of Ownership (TCO) Calculator, Request for Proposal (RFP) Template and Supplier Evaluation Matrix. Together, these resources help managers assess the effectiveness of their current systems, benchmark supplier performance, and calculate long-term value beyond headline costs.
Craig Higgs, Managing Director of Golf Genius - International, commented: “Software has become a strategic asset, not just an operational tool. This framework was created to support club managers who want to make objective, informed decisions in an increasingly complex software landscape.”
The publication reflects Golf Genius’s broader commitment to strengthening the industry’s digital confidence through education and collaboration. It builds on the company’s Digital Playbook, which sets out how Golf Genius partners with golf associations, PGAs and clubs worldwide to deliver integrated technology that improves operational efficiency and enhances the golfer experience.
Jakob Buksted, Director of Research at Players 1st, added: “The more knowledge we can provide to clubs, the better equipped they are to select technology that fits their unique needs. This project gives decision makers the structure and insight they need to plan change responsibly and effectively.”
Golf Genius’s growing suite of technology solutions and supporting resources reflects its ongoing role as a trusted digital partner to golf organisations across more than 60 countries. From WHS Handicapping and Tournament Management to coaching and community engagement platforms, the company drives the game’s transition into the digital era through collaboration, integration and innovation.
To download Navigating Golf Club Software - A Framework for Golf Club Managers and Decision Makers, click here.
For media information, contact:
Phil Craghill
Co-CEO
GMS
phil@gmsagency.co.uk
T: +44 (0) 1438 718 399
M: +44 (0) 7775 901 977
About Golf Genius
Golf Genius provides innovative golf solutions to over 11,500 private clubs, public courses, resorts and golfers in over 60 countries. Golf Genius also serves national associations including the USGA, Golf Ireland, England Golf, Japan Golf Association, the Legends Tour, the European Tour, and the PGAs of America, Australia, Belgium, Canada, Japan, Portugal and New Zealand. Golf Genius also operates and maintains the GHIN system in the U.S. for the USGA. Golf Genius has more than 300 team members, including 75 PGA professionals, with sales and support operations in the United States, Canada, Japan, the UK, Europe, Australia and New Zealand. For more information, please visit golfgenius.com.
About Players 1st
Players 1st is the world’s leading supplier of Customer Experience solutions specifically designed to help golf course operators improve business results by providing actionable insights to elevate their player’s experience. Players 1st has forged strategic partnerships with leading national golf associations across Europe and North America, combining their expertise in customer experience management with industry best practices to deliver a powerful, easy to deploy solution for public and private course operators to help them take care of their most important asset – their members and guests.